Monday, May 17, 2010

YOUTUBE Turns 5! What Does That Mean For Real Estate In Ocean County, NJ?

"The times they are a changin..." or so the song goes.

YOUTUBE turns 5 years old this week! What does this mean for the real estate market in Ocean County, NJ? Let's take a look back at 2009 first:

  • 1 billion – The total number of videos YouTube serves in one day.
  • 12.2 billion – Videos viewed per month on YouTube in the US (November 2009).
  • 924 million – Videos viewed per month on Hulu in the US (November 2009).
  • 182 – The number of online videos the average Internet user watches in a month (USA).
  • 82% – Percentage of Internet users that view videos online (USA).
  • 39.4% – YouTube online video market share (USA).
  • 81.9% – Percentage of embedded videos on blogs that are YouTube videos.
With the amazing advances in mobile technology (iphone/ipad, Blackberry, Android, etc.), it's inconceivable that these numbers will do anything except GROW!

Who's watching ALL of these videos? Today's home-buyer and/or home-seller; that's who. Consider the success of Coldwell Banker's "On Location"; their dedicated YOUTUBE channel has surpassed over 1 million views in it's first year!

Ok, Ok, so what does this mean for real estate in Ocean County, NJ, in 2010? NAR reports that over 90% of all prospective home-buyers start their home search on the internet. So, if 82% of ALL internet users, in the USA, viewed videos online last year, you can bet your home that today's home-buyer and home-seller in Ocean County, NJ, knows YOUTUBE turns 5 this week!

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